Designer products, luxury booze and expensive jewellery are just some of the items handed to guests at the GRAMMYs every year.
Each time the ceremony rolls around, lavish goody bags are stuffed to the brim with costly gifts to be handed out to those in attendance.
And every year, those not lucky enough to receive one are desperate to find out what’s inside.
Oh, how the other half lives!
The 59th GRAMMY Awards will take place at the Microsoft Theater, in Los Angeles, on Sunday, February 12.
Last year, presenters and performers of the star-studded event took home a reported $22,000 worth of goodies.
But this year the bar has been set even higher, with the contents of each swag bag said to be worth a whopping $30,000.
We’ve taken a look back at what was handed out last year to get an idea of the sort of things stars could be taking home with them this time.
Among the lavish items were a Tools by Gina hairstyling tool worth $250, Belldini clothing worth more than $300, a virtual reality headset worth $89, a tour of a big cat rescue centre worth $500, a gift certificate for custom cocktail company The Natural Mixologist worth a huge $2,250 and a plastic surgery gift certificate for a massive $5,500.
The goody bag also included the likes of a $125 wallet, pet shampoo and conditioner worth $73.80 and a Flos Floris snap back hat costing $130.
This year, organisers sought out post-party rehydration remedy, PHIZZ, to help their celebrity guests face the next morning without feeling jaded. A world-first, PHIZZ is a Swiss-made effervescent tablet which helps you rapidly rehydrate and replenishes vitamins and minerals.
A handful of the items set to be included in this year’s offering have been released.
They are; a week of total mind, body and spiritual renewal at the world-renowned Golden Door in Southern California, Jackson Walk Jet balance and exercise shoes by MTG, FXP Hula Hoop, and Oomi, a gadget that transforms an ordinary home into a smart home.
But if last year’s swag bag was anything to go by, there’s a lot more than that waiting for celebs heading to the bash.
Meanwhile, it has been confirmed that the GRAMMYs will be broadcast a day later in the UK, airing on 4Music at 8pm on Monday, February 13.